AIA – Wudy Indie VS Mainstream

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“Indie VS mainstream”

Wudy is a powerful and memorable brand. But could it speak to over-35 nostalgics and Gen Z at the same time? Nostalgia is a universal feeling, which affects the young and the old alike: and it takes place in indie Italian music, too. This is why we have turned the Wudy logo into a fashion brand, with a capsule collection worn by Calcutta, Pinguini Tattici Nucleari and many more, and promoted on