Stare a casa is the new uscire
How do teenagers have fun, today? Like everyone else does, by socializing. But where? Actually, at home. When we grasped this, we immediately thought that staying in with them could be the best way to talk about products such as the AIA Panati range. Then we reached out to @_emilife, we invited him to a Facebook group, and let things happen. And they happened.