Training
In-house educational formats for marketing
or management teams.
Velux Italy
Digital brand identity
development on Facebook
A step-by-step consultancy path to
seize the opportunities of the social web
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Being Velux a world leader in the roof windows industry, they had great expectations about opening up their Facebook page. But it’s pretty hard to spark conversations about a window - something people usually take for granted.
We decided to shift the content production from the product itself to the benefits that natural light brings to everyday life. But since light is something universally inspiring, symbolizing positivity and fulfillment, a window becomes a means to reach out to quintessential examples of good, happening all around the world: Velux then talks about stories of social empowerment, environmental awareness and global sustainability.
Within this topic, the product is not marginal: its appearance and visual representation is thought to organically fit the context and emphasize the brand’s closeness to those positive values.
Müller Italy
Digital strategy and
community management
A cross-channel aesthetic experience
to convey a richer brand image.
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Müller asked us to build a better relationship with its fans on Facebook, one that could go beyond the positive yet pretty pointless “how-good-is-your-product” kind of interaction.
We dug deep in the foundations of the brand’s essence to find a productive and modern way to tell a story about pleasure, passion and taste: rather than talking about the cliché of five senses, we felt it was more effective to follow the path of their creative mixture; in other words, of synesthesia.
From an implementation perspective, this means integration: Facebook then becomes an hub of curated content coming from a number of other channels we included in the mix. Pinterest, YouTube, but also Foursquare, Goodreads and even Polyvore are used to define the brand values via evocative pieces of content.
The result is a constant and progressive education of Müller’s community to engaging with unusual, high-profile and emotional content which is switching conversations from a quantitatively to a qualitatively rewarding outcome.
Audi Italy
Strategy and community
management on Pinterest
A new way to communicate
the automotive industry
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A new way to communicate the automotive industry
Looking at the automotive industry, it’s clear that its communication on digital media revolves around one thing: product. All major brands express a similar content strategy, which apparently engages just a small subset of all potential customers.
Not everyone who is willing to buy a car, or needs to, is a car fanatic: that’s why we decided to communicate the Audi universe through its core brand values, such as technological innovation and avantgarde – without showing any single piece of a car.
Young Digital Lab was born in 2010 with one purpose: reverse mentoring.
The aim is to put under-30 digital marketing professionals to teach companies and agencies how to approach communication and business in the digital world, through a series of itinerant events that so far gathered over 650 participants from all across Italy.
Digital In The Round was born in 2013 as a viewpoint on different digital landscapes.
Today innovation and big numbers come from every corner of the world, giving birth to new trends and digital platforms different than the Western ones. We monitor and observe the digital scenarios of fast-growing areas of the world, such as China, Russia, India, Latin America, Middle East and Africa.
